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A fellow Artist who has a stable day job wanted to make his craft into a business so I wrote him the below reply. I just thought its useful, even to me, to realistically see if a niche art can be made into a business. With rising salary, materials and business costs, if you don't have a fan base or getting the habit of shipping over 300 products on your own at least maybe you are not there yet. There are much you have to do with your art including overworking long hours to see a quality product gets made and delivered to your customers. Also having a good sales attitude and understanding that it is a business and your soul is fueling it.
As an aspiring Artist who wants to make his art sustain a life and family - I know what you are going thru and its tougher when you are doing this by yourself and no one to invest in you. My suggestion is this.
BEFORE you quit your job:
If you think you have something of value, design product lines with multiple variations that you think you can sell mass orders.
Do the math and make your business plan, find out the reality of your market and whether this is a sustainable business, in terms of hiring a few workers to make your product, respond to sales orders, and ship everything.
If you have a wife or girlfriend or Sugar mama or daddy, who can partner with you is usually great but if not you will be in debt, like me I owe my wife about $20000 USD. But in 4+ years of doing this BUT I managed to:
- Build a brand
- Build a fan base of over 4000
- Retain an original repertoire of work that has value
- Did all the work on my own, production and getting sales
- Etsy shop shows increased sales over time.
The debt is due to my slow progress of production because 1 person can only do so much
on his own and it slows down the profit return and cost speeds up over time.
The money is not wasted: take a look of your gallery and be honest - does it look like a professional Art shop or bunch of unfinished products? Most of my Art is sold to customers with minimal complaints.
You need to factor in all the costs that run your business and how much your profit is.
You need to know how much you need to run the business and start saving your money
now.
Try to work out a part-time schedule with your work and work even harder on your Craft.
You need to know what you are doing in your craft if you are to corner the market.
After you do this math you will know realistically if your craft can be grown into a sustainable business. You must also research into the public if there are companies doing what you are doing. If there is you may be better off switching day jobs where you get a salary to do what you love by working for that company. Rather than competing with established Pros, just join them if you know you can't beat them.
If they don't have jobs for you, its time you make your art stand out until you have your own voice and style unique to the public without having to sign the work. Brands and stickers can be erased by pirates but they won't be able to cover up your style. To this point everyone looks at a piece of my work that's pirated people will say "That's a Uratz piece."
If you don't think you have the customer base yet, keep working hard. I've been hospitalized
due to my neck spine in one position working long hours.
Don't give up even if the math doesn't add up. It just means you're not ready yet.
Read these articles and think about it more:
Getting to the Heart of Handmade Business
www.etsy.com/blog/en/2013/gett…
7 Signs Your Business Is Ready to Grow
www.etsy.com/blog/en/2013/7-si…
how-to-write-a-creative-business-plan-in-under-an-hour-2
www.etsy.com/blog/en/2013/how-…
Best
Mike
As an aspiring Artist who wants to make his art sustain a life and family - I know what you are going thru and its tougher when you are doing this by yourself and no one to invest in you. My suggestion is this.
BEFORE you quit your job:
If you think you have something of value, design product lines with multiple variations that you think you can sell mass orders.
Do the math and make your business plan, find out the reality of your market and whether this is a sustainable business, in terms of hiring a few workers to make your product, respond to sales orders, and ship everything.
If you have a wife or girlfriend or Sugar mama or daddy, who can partner with you is usually great but if not you will be in debt, like me I owe my wife about $20000 USD. But in 4+ years of doing this BUT I managed to:
- Build a brand
- Build a fan base of over 4000
- Retain an original repertoire of work that has value
- Did all the work on my own, production and getting sales
- Etsy shop shows increased sales over time.
The debt is due to my slow progress of production because 1 person can only do so much
on his own and it slows down the profit return and cost speeds up over time.
The money is not wasted: take a look of your gallery and be honest - does it look like a professional Art shop or bunch of unfinished products? Most of my Art is sold to customers with minimal complaints.
You need to factor in all the costs that run your business and how much your profit is.
You need to know how much you need to run the business and start saving your money
now.
Try to work out a part-time schedule with your work and work even harder on your Craft.
You need to know what you are doing in your craft if you are to corner the market.
After you do this math you will know realistically if your craft can be grown into a sustainable business. You must also research into the public if there are companies doing what you are doing. If there is you may be better off switching day jobs where you get a salary to do what you love by working for that company. Rather than competing with established Pros, just join them if you know you can't beat them.
If they don't have jobs for you, its time you make your art stand out until you have your own voice and style unique to the public without having to sign the work. Brands and stickers can be erased by pirates but they won't be able to cover up your style. To this point everyone looks at a piece of my work that's pirated people will say "That's a Uratz piece."
If you don't think you have the customer base yet, keep working hard. I've been hospitalized
due to my neck spine in one position working long hours.
Don't give up even if the math doesn't add up. It just means you're not ready yet.
Read these articles and think about it more:
Getting to the Heart of Handmade Business
www.etsy.com/blog/en/2013/gett…
7 Signs Your Business Is Ready to Grow
www.etsy.com/blog/en/2013/7-si…
how-to-write-a-creative-business-plan-in-under-an-hour-2
www.etsy.com/blog/en/2013/how-…
Best
Mike
Year End Notes
Everything I've been through was just preparing me for a greater future. That Future is in Product design. I've built Legos as a kid, grew up as an Artist, learning to draw, learning about Artists like DaVinci and having worked in a toy factory designing inflatable toys, then Advertising and then Pepsico. Then Prop making at age 32 - All but training me to start a Product design company to design special products that's from the Future. I am broke believing in chasing this Dream but its because its worth investing in. If someone came from the Future and told Steve Jobs or any other great inventors of great products and companies they would be
If you are Awesome stay that way.
Hello there Deviants
Its been a while since I've written anything. I'm spending a lot of time on finishing several projects, messing around on the 3D printer and most important is I'm going thru a transition phase of outsourcing my final designs to be made at Factories to see of I can get better quality at affordable prices. This way the finish product is more stable and quickly delivered to your hands rather than having me write a bunch of emails why I'm partying in the Bahamas and not working LOL. Well the partying has yet to happen, but some masks have been sent out to both traditional Hand craft factories and some Injection molded for th
If you are good at something never do it for free.
Howdy
I get a lot of requests for using my Masks or props in movies mostly independent self funded projects and I feel I should address this. While most of us may be open to give away our Art for these film projects it doesn't mean you should. Why not?
Most of these films are privately funded and if their Sony cameras, film, rigging equipment or headphones etc. needs to be paid for, why shouldn't your art be since its one of the most integral part of the film. Its just doesn't make sense to me that if they need that prop that bad for the main character a murderer or whatever they should at least pay for the most interesting part of charact
So what they fkin stole from you...
I Mike Loh, like many Artist out there who pride themselves in their work and has gotten recognition for it, have always been a target of thieves and recasting pirates out there who like to copy the successful strategies of others. What happens today is most people don't see quality of hard work can give you in the long run, instead they just want to pop the pill and get it over with. I will share some inspirational quotes from famous entrepreneurs and venture capitalists.
"One can steal ideas, but no one can steal execution or Passion."
The above basically says you have something valuable that made your ideas attractive but most people see
© 2014 - 2024 Uratz-Studios
Comments16
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Very reasonable approach to the whole ordeal. It's scary branching out on your own, but ultimately, it's worth it. Rome wasn't built in a day (or so they say) and I doubt it was done debt free lol
I would say that it is important to lay down the foundation first BEFORE jumping headlong into a potential chasm. Make SURE you have a product and a viable market. It's easy for artists to get lost in a dream where everything just comes to them. It takes REAL work to really be successful.
I admire your attitude towards this subject. $20000 in debt for
- A solid brand
- A growing fan base
- Retaining rights to your creations
- Producing product and getting sales (solo)
and
- A Shop with increasing sales
seems like something you should be proud of. Especially considering that the work kind of gets easier as you build up steam and inventory...kind of.
Sometimes this sort of thing DOES require some kind of leap of faith, but there is no reason to be stupid about it. IMO anyway
I would say that it is important to lay down the foundation first BEFORE jumping headlong into a potential chasm. Make SURE you have a product and a viable market. It's easy for artists to get lost in a dream where everything just comes to them. It takes REAL work to really be successful.
I admire your attitude towards this subject. $20000 in debt for
- A solid brand
- A growing fan base
- Retaining rights to your creations
- Producing product and getting sales (solo)
and
- A Shop with increasing sales
seems like something you should be proud of. Especially considering that the work kind of gets easier as you build up steam and inventory...kind of.
Sometimes this sort of thing DOES require some kind of leap of faith, but there is no reason to be stupid about it. IMO anyway